Russian born, New York City raised Doe Deere is the founder of the wildly popular cosmetics line Lime Crime. Doe Deere’s success is the quintessential rags to riches story. Her family lived in a homeless shelter. It took the help of friends for them to get on their feet. But there was a burning desire in Doe Deere’s heart to succeed and she was willing to try. Encouraged by the money she made selling temporary tattoos to the children in her school, she dreamed of a future in business. The beautiful and talented Doe Deere tried her hand at fashion and music, but failed. When people became excited about her colorful handmade makeup, she threw her energy behind it.
That’s the foundation of Lime Crime cosmetics. It was created by a young woman determined to succeed and willing to work hard to make it happen. She used failure as a stepping stone to success. She understood that she had a knack for marketing and a product people liked. Against the advice of the experts, but with the support of people that believed in her, she followed her heart and used her talent to create a highly effective internet marketing strategy. One that took her brightly colored makeup to the four corners of the world and tapped in to the need of a growing number of people.
While traditional cosmetics brands focused on helping people to blend in, Lime Crime cosmetics helps them to stand out. The brand provides people worldwide with the colorful, easy to use, smudge-resistant makeup they have long wanted. Plus the products are made from vegan ingredients and never tested on animals, so it appeals to their social conscience. These days Lime Crime cosmetics is more than just a fashion statement. It’s now a social movement driven by the masses of people no longer willing to crush their colorful souls to fit in. Lime Crime offers freedom of expression.
The success of Lime Crime has made Doe Deere an inspiration to many female entrepreneurs. And Doe Deere says the female entrepreneurs that have come before have served as role models for her. She continues this tradition by helping women to empower themselves and work to make their dreams of owning their own businesses a reality. Doe Deere encourages female entrepreneurs to contact her for advice and guidance on how to create their own rags-to-riches business success stories.
Follow Doe Deere on Twitter @doedeere.